As you already know, we’ve been a little quiet these past few months. You may have noticed our new name and a shiny new logo to match. Well, we’re back in action now that we’re just days away from opening our…
(drumroll please)
BRAND NEW RETAIL SHOWROOM!
That’s right – we’ve been working day and night to nearly double the size of our store! It’s a tough job, but at nearly 4,000 square feet, we can proudly call ourselves “Central Jersey’s Largest Estate Jeweler!”
Not your average remodeling job…
Brand New Sign!
Since you’ve been in our store (hopefully many many times!) I’m sure you can remember how it used to look. Well, brace yourself because you wouldn’t even recognize us now!
In the new space, we’ve created a tremendous retail showroom with nearly 20 showcases filled with antique, vintage and contemporary jewelry.
We are also pleased to introduce our new Diamond Design services which let customers design the engagement ring of their dreams from our huge selection of loose diamonds and mountings.
Our plans also include space for our incredible inventory of men’s and women’s vintage watches from Hamilton, Omega, Mathey-Tissot, LeCoultre, and our private inventory of Native American and Mexican sterling silver and turquoise jewelry. Good luck finding all those things in the mall!
What a long strange trip it’s been…
We’ve come a long way from our very first showroom. Remember how it used to be?
Our Old Storefront

Old Showroom
Now, after weeks of new construction, we’re putting the finishing touches on our beautiful new showroom! We’re keeping the final showroom a surprise until we officially open it on Saturday, December 11th, but take a look at what we’ve done so far…
Joining the two showrooms
Getting the showcases just right
Brand New Look, Same Great Service!
I know it seems like we’re changing everything about our business, but rest assured that we are still offering the same services that have made us your trusted jeweler for over 40 years.
Part of our renovation includes 3 brand new private evaluation offices where you can work with our professional evaluators when you come to sell or trade your jewelry, diamonds, watches, coins, and other valuables. Now with a total of 5 offices, we’ll be able to work with you quickly and efficiently and minimize wait times.
We’ve also created special workrooms for our jeweler and watchmaker, giving them more space to work on your repairs which means faster turnaround times.
Our new appraisal/consultation room has custom diamond grading lights to give us the most accurate color and clarity grades possible when viewing your items or designing the perfect engagement ring.
So come by our new showroom! We’ll have it all ready for you this Saturday, December 11th. Our inventory is specially priced to honor our grand opening AND to help get your Christmas shopping done (like you needed a reminder, right?)
Win a $25 Gift Card in our Funniest Caption Contest!
Write a caption to this picture featuring Barry & Arleen taking a break from demolition to have a few laughs. The funniest caption wins a $25 Gift Certificate good towards anything in our showroom!
Please send all entries to Contact@NationalEstateJewelers.com.
All entries must be submitted by January 1, 2011.
The winning caption will also be included a future next blog post.
gift card is not valid for repairs or custom design services. cannot be replaced if lost or stolen. not transferable or redeemable for cash value. cannot be used as payment on account or toward the purchase of NEJ gift cards. not valid without seal. must be used in our physical store.